Alison Mulvaney
The Vision
The botanical world is intricately explored in the mixed media work of artist and author Alison Mulvaney. Alison’s work interweaves emotion and the natural world using a muted palette to create a place of sanctuary and freedom of expression. Through intuition and memory Alison taps into past generations of creatives, particularly the women in her family, as her grounding inspiration. Her work is deeply rooted in traditions of gardening, embroidery and creativity.
The Journey
At the end of 2023, we began a collaborative journey with Alison Mulvaney to develop a comprehensive brand experience. This included brand strategy, product development, brand identity design, logo creation, style guides, signage, photography, website design, print materials, and book design. Each element was carefully crafted to reflect Alison’s artistic vision and ensure that her work resonates deeply with her audience.
The Impact
Over the past year, we have successfully brought Alison’s vision to life. Today, you can explore and purchase her art across a range of products, including art prints, original pieces, and her new book, Flourish: Becoming an Artist. Each offering invites you into a world of tranquility and connection, allowing the viewer to experience the beauty and emotion woven into every piece.
Credits
Artist - Alison Mulvaney
The services Grove Seven provided Art Direction, Brand Strategy, Product Development, Book Design, Branding Identity, Style Guide, Website Design, Logo Design, Print Design, Packaging, Signage, Photography, Marketing and more…