The fastest, cheapest improvement you can make to almost any piece of marketing is often the most obvious one:
Make sure people understand the basics.
Who are you?
What do you sell?
Where are you based or where do you work?
What do you want someone to do next?
You could be the best newborn photographer in Sydney, with beautiful work and an Instagram full of exactly the kind of images I want.
But if your bio says:
Your local visual storyteller capturing the first moments of life
I still don’t know what you actually do or whether I can hire you.
Local to where? And are you a photographer, videographer, doula or someone creating baby albums?
Something as simple as:
Sydney-based newborn photographer | Enquire about a session ↓
does far more work.
That doesn’t mean there isn’t a place for beautiful language, personality or storytelling. There absolutely is. Just don’t make your customer investigate your website, scroll through old posts or recognise landmarks in your photos to work out the basics first.
Before you add another campaign, create more content or try to make the brand sound more sophisticated, make it incredibly easy for a stranger to understand:
What do you do? Where do you do it? Is it for me? What should I do next?
Please don’t get so creative that you forget to be clear.
