Grove Seven Makes PR Accessible for Your Business
Seen, Heard, and Remembered
Chances are, you’ve visited a website that proudly says “As seen in Broadsheet, SMH, 7News, Vogue, House & Garden” and thought: How did they manage that? The truth is, it’s not magic—and it’s not just for big companies. There’s a clear, strategic process behind every mention, and now, Grove Seven makes it accessible for businesses like yours.
Many business owners think PR and press are only for large companies with enormous budgets. They imagine complicated processes, endless journalist lists, or stories that cost a fortune to distribute. The reality? Press works for businesses of any size—and done right, it delivers visibility, credibility, and growth.
What PR and Press Really Are
Public Relations (PR) is how your business is seen, talked about, and trusted. It’s about telling your story in the right way, to the right people, so it resonates, builds trust, and positions your brand as credible.
Press includes journalists, news outlets, trade publications, and online media—the channels that amplify your story to the world. Unlike ads, press is a third-party endorsement, which instantly increases trust.
There is a wide mix of channels—from newspapers, online news sites and magazines to radio, TV, podcasts, blogs, industry press and lifestyle guides—ensuring stories reach audiences in both traditional and digital spaces.
Press coverage isn’t just for exposure. It:
Builds credibility and authority—people trust businesses recognised publicly.
Improves online visibility—each story creates backlinks and strengthens search rankings.
Supports AI discoverability—modern AI platforms reference trusted sources.
Reinforces your brand consistently—every story echoes your messaging across channels.
Even small businesses can benefit. Strategic press placement and professional storytelling go further than most realise.
How PR Works With Your Marketing Ecosystem
Marketing works best when all pieces work together:
Owned Media: Your website, blog, social profiles, email newsletters—channels you fully control.
Paid Media: Ads like Google Search Ads or social campaigns that reach new audiences quickly.
Earned Media: PR coverage—stories published by independent journalists and media outlets.
PR is the backbone of earned media, but it also supports your owned and paid channels. A press story can link to your website (owned) or be amplified through ads (paid). When coordinated, your brand becomes visible, trusted, and discoverable everywhere.
Grove Seven PR Services – Simple, Strategic, Accessible
We’ve created three core services that give your business premium PR without the complexity:
1. Ongoing Media Monitoring
from $660 + GST/month
We keep an active eye on where your brand is being mentioned — across news, online and social channels — as well as what’s being said about your competitors and your wider industry. Each month you’ll receive curated insights and a tailored list of journalist contacts relevant to your business.
This service is powered by Streem, one of the world’s leading media monitoring platforms trusted by major organisations, global brands and government agencies. By partnering with Streem, we’re making enterprise-level media intelligence accessible to growing businesses like yours — so you can spot opportunities, understand how your industry is being talked about, and be ready to step into the conversation.
Benefit: You’ll know what’s working and where you stand. You’re informed and can act on opportunities immediately — no guessing, no blind spots.
2. Press Release / Kit
from $880 + GST per kit
Each press kit is professionally written, reflects your brand voice, and includes optional images or quotes. Delivered quarterly, your stories remain fresh, compelling, and publication-ready.
Benefit: Your updates are transformed into credible stories that journalists actually want to share.
3. PR Newswire Distribution
from $1,950 + GST per release
Your press release isn’t just emailed into the void — it’s distributed through PR Newswire, one of the world’s largest and most trusted press distribution networks. This means your story reaches:
National news agencies like AAP, where journalists source content daily
Relevant trade and industry publications, tailored to your sector. For example: Hospitality Magazine or Broadsheet for food and venues, Architecture & Design for construction, RetailBiz for consumer products, or Australian Hairdressing Journal for salons and beauty.
An extensive network of online syndication partners, including platforms such as Yahoo! News, where your release is published automatically as a press release.
Here’s the important part: while no one can guarantee what a journalist will write or whether they’ll turn your story into a feature, syndication guarantees coverage. Your release is posted on major, credible news platforms as-is, ensuring your brand gains visibility even before any journalist decides to pick it up.
This dual approach gives you the best of both worlds:
Guaranteed reach — your story is published and discoverable across trusted news outlets.
Potential earned coverage — where journalists choose to develop your release into a news story, profile, or feature.
The benefit: You’re not left guessing. Every release creates guaranteed visibility and discoverability online — helping your brand appear in front of audiences, search engines, and AI platforms — while also opening the door to bigger editorial opportunities.
Why PR Works Best as Part of a Bigger Strategy
Press is most effective when integrated with a broader marketing ecosystem. Grove Seven ensures your PR works seamlessly with:
Brand Positioning: Stories reflect who you are and why you’re different.
Brand Design & Photography: Images make your stories compelling.
Website & Digital Listings: Press drives traffic to discoverable, optimised platforms.
Digital Marketing & Ads: Stories can be amplified for measurable impact.
When coordinated, your press coverage doesn’t just inform—it reinforces your brand, builds authority, and drives growth.
PR: The Secret Tool of Big Brands—Now for You
The reason big brands are big brands isn’t luck. It’s strategic, consistent visibility. They’ve relied on PR, media coverage, and earned credibility to:
Position themselves as authorities in their field
Build trust with audiences before they even walk through the door
Create a network of mentions, references, and backlinks that fuel discoverability
Integrate stories across all marketing channels, amplifying every campaign
What used to be exclusive to large companies is now accessible for growing businesses. With Grove Seven, your story can be amplified in the same way—strategically, professionally, and with measurable impact.
Why Now? Why PR?
Your business has a story. But stories that are seen, trusted, and found are the ones that grow. PR is the strategic lever big brands have always used—and now, Grove Seven makes it accessible, practical, and highly effective for your business.
With monitoring, storytelling, and distribution, your brand can finally be positioned where it matters most—in the minds of clients, journalists, and search engines alike.
