Alison Mulvaney
Extending the Canvas
Words by Grove Seven • Photography by Grove Seven • Art by Alison Mulvaney
In late 2023, we partnered with Alison Mulvaney — an artist and author whose botanical-inspired mixed media work captures emotion, beauty, and connection.
When Alison approached us, she already had a strong body of work. Her original pieces carried a depth that didn’t need changing. What she needed was a way to share her art with a wider audience — without losing the intimacy and value her originals held.
Our collaboration started by carefully developing her brand foundations: brand strategy, logo design, a cohesive style guide, website design, photography, and printed materials. The goal was to create a brand that reflected the heart of her work — something quietly confident, deeply personal, and built for longevity.
As her brand took shape, we moved into product development.
We wanted to create pathways for people to connect with Alison’s work — offering considered entry points without diminishing the unique value of her originals.
Through fine art prints, greeting cards, journals, and her book Flourish: Becoming an Artist, we introduced a range that felt natural and aligned with her story. Each product allowed people to bring a piece of Alison’s world into their own, whether through a card gifted to someone special, a journal that became part of their daily life, or a fine art print displayed in their home.
At every stage, quality and intentionality were at the forefront. Each material was selected to honour the texture, feeling, and depth of the originals, creating products that extended Alison’s work rather than replicating it.
Today, Alison’s brand holds space for her audience to engage with her work at different levels. Some start with a card or a print — a first connection that, over time, may lead them to invest in an original piece.
It’s a journey built on trust, experience, and genuine connection.
As Alison’s story continues to unfold, we’re proud to stand alongside her — helping her work reach more people, while always staying true to the heart of her art.
“Amelia was a delight. Her willingness to consult with me as the client and take on feedback led to a great outcome. Her exceptional skills as a photographer and designer are evident in the beautiful website that she has created for me. I am extremely grateful for all of her hard work and support.”
- Alison Mulvaney
Services provided: Art Direction, Brand Strategy, Branding Identity, Style Guide, Website Design, Logo Design, Print Design, Business Cards, Luxury Local Mail-Drop, Signage, Photography, Marketing and more…
