December 2025
MONTHLY GROWTH REPORT
Throughout December and the holiday period, decision-making typically slows for non-holiday related products and services. Even so, activity across Google Ads (Search), organic social media, and the website remained steady, resulting in six enquiries submitted via the website.
This represents a clear shift from October, where the same Google Ads (Search) campaign directed to the previous website generated no enquiries. With the new website now live, supported by updated photography and video, traffic is converting as intended.
Google Ads (Search)
Throughout December, Google Ads continued to bring the right people to IntegrityB. People searching for landscaping and structural landscaping services are not only clicking through, they are going on to submit enquiries, confirming the ads are reaching people who are actively planning projects.
The cost to generate these enquiries remains appropriate for the value of the work involved. IntegrityB appeared alongside competitors such as Elegant Living Solutions and CMT Scapes, providing a clear view of who else is competing for similar jobs.
113
Clicks
899
Impressions (Ad Views)
12.57%
Click Through Rate
63.86%
Impression Share
$7.77
Average Cost Per Click
$877.95
Monthly Ad Investment
64.76%
Absolute Top Position
85.24%
Top Position
Organic Search & Articles (SEO)
We are beginning to see organic search data coming through from the new website, indicating that Google is discovering and assessing the updated site structure and content.
Where pages have not yet been picked up automatically, we are manually requesting indexing to support visibility. This is a standard step following a website rebuild and helps ensure all key pages are being reviewed.
As more data is collected, clearer insight into organic performance will emerge. At this stage, organic search is progressing as expected.
Organic Social Media
In December, Grove Seven began a three-month organic social media content program for IntegrityB.
The focus is on mirroring the quality, style, and detail of the content across the website, ensuring consistency in how the brand is presented wherever potential clients encounter it.
Next Steps
The focus moving forward is to continue with what is already working and build on the foundations now in place.
This includes introducing remarketing to re-engage people who have visited the website in the past 90 days but may have been distracted before submitting an enquiry. This helps keep IntegrityB visible during longer decision-making periods without increasing overall traffic.
Additional emphasis will be placed on strengthening local visibility through physical signage on active job sites, participation in the IWWY photo shoot, and selected local out-of-home placements.
Most importantly, attention will remain on ensuring enquiries are being converted once they come in. Where opportunities exist to remove friction, these will be addressed to ensure strong leads turn into jobs.
